5 reasons to develop buyer persona for marketing automation
Email marketing has become an extremely powerful tool when it comes to nurturing leads, promoting consistent engagement, building customer relationships and driving lead conversions. To achieve desirable results, a brand needs to have a well thought out strategy. Failing to do so will lead to its email marketing efforts slipping through the cracks and getting lost in the sea of unread emails. This is why it is extremely important to define buyer’s persona.