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How to Build Trust in Your Email Marketing with BIMI  


Andre Goermer
Joined: 1 year ago
Posts: 1
02/04/2020 12:41 am  

Brand Indicators for Message Identification (BIMI) is a new and completely free way for brands to build trust in their email marketing. BIMI proves brand authenticity by featuring a logo integrated into every email and displayed in the receiver’s inbox. This security feature also provides a novel opportunity to build brand visibility. Launched in Mar 2018, BIMI is expected to become a new standard in authentication. Florian Vierke will outline how to implement BIMI, the obstacles to be overcome, the technical requirements, and the outcomes to be expected.

This topic was modified 11 months ago by Nely


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