How to Build Trust in Your Email Marketing with BIMI
Brand Indicators for Message Identification (BIMI) is a new and completely free way for brands to build trust in their email marketing. BIMI proves brand authenticity by featuring a logo integrated into every email and displayed in the receiver’s inbox. This security feature also provides a novel opportunity to build brand visibility. Launched in Mar 2018, BIMI is expected to become a new standard in authentication. Florian Vierke will outline how to implement BIMI, the obstacles to be overcome, the technical requirements, and the outcomes to be expected.