"Putting the customer at the heart of everything that you do in all ways, always" - Kate Barrett, eFocus Marketing
Since the first email was sent in 1971 by Ray Thomlinson, as marketers our world has changed enormously. From batch and blast to a more personalised, one-to-one experience, what our subscribers want and DEMAND from us is getting more sophisticated.
Putting the customer at the heart of everything that you do in all ways, always, is paramount.
Join Kate Barrett for this session and discover
– Why you need to truly understand who your subscribers are, what they need and when, in order to increase your email marketing results
– How you can successfully do this as well as utilise advances in technology to enhance the experience
– Why testing is critical to this process, and how you can ensure you perform tests that actually get result