Automation is here, AI is here, we have more tools than ever to send truly personalised email marketing. We can analyse and get to know our customers better than ever….it is getting creepy. Let’s take a step back in this session and look at how much of this makes the experience better for the customer. Let’s review how we can create ethical email marketing campaigns and what they need to look like. By doing so, in the long run, we gain reputation, the trust of our customers and in turn revenue. Join Jenna’s session to find out more featuring many tips and examples.