Industry Leader Panel: Future of Tech

What is the future role of technology in relationship marketing in a world increasingly focused on concerns about privacy, choice and accessibility? Get a 360° view of the industry from senior global marketing professionals at the coal face, privacy and security leaders and institutional investors. Discuss trends in the digital marketing landscape and what role marketing technology has to play in conquering the challenges of a shifting marketing landscape.

How to Treat New Customers Like Loyalty

Customer loyalty programs and marketing have, by far, the highest engagement for brands.
– You know what they’re purchased, what they like, how to speak to them, etc.
– This key data gained over time with a customer helps them stay loyal to your brand as you market to them with the right, relevant messaging.