Finance

A digitally fractured user journey costs you email ROI

There are so many digital messages being sent by companies to their customers and while marketing messages adhere to brand voice and digital identity, there are a host of other communications that are most often forgotten when it comes to the customer experience. These messages are usually automated and transactional in nature and mostly managed by operational teams. The vastly different approaches to customer communications can fracture a customer’s digital experience with your brand. However, when done correctly, operational messages can complement brand initiatives and drive engagement from customers.
In this session you’ll learn how to align all your customer communications to ensure a great CX.